Guno aims to present the incredibly wearable collection both for girls and boys. Its earthy tones and simple cuts of designs bring such a freedom especially to girls, since they believe that kids should be kids playing around everywhere. A color palette of ivory, whites, smudgy grays with some point of soft colors mixes well with its gender-neutral designs.
Each piece is made with 100% softest and high quality of cotton fabrics with a caring mind on children wearing them. All products are made in Korea in the cleanest and safest environment you can imagine for any clothing factory. Guno’s pieces are so nice to mix and match with other pieces.
We met with Sun-A Jin, who has created this wonderful brand, and asked her some questions about Guno. We hope that you also enjoy reading her story.
hᎾᎳ ᎠᎥᎠ ᎽᎾu sᏆᎪᏒᏆ Guno?
After almost 10 years of working in the fashion industry as a retail shop owner, I have read the market potential of something more simple and comfortable style of kids’ fashion. However, at that time I couldn’t find many brands which fit my criteria and that’s how I have started Guno 5 years ago.
ᎳhᎪᏆ ᎠᎾᎬs Guno mᎬᎪᏁ?
Personally, I like the number nine without any special reason (laugh). So Guno is simply a combination of “Gu” which means “nine” in Korean and “No”, an abbreviation of “number”. At the same time, I thought that the Korean spelling of Guno “구노” looks geometric and simple, which fits the style I am pursuing for this brand. Even for non-Korean speakers, I thought that the Korean name 구노(Guno) looks simple and pretty.
ᎳhᎪᏆ ᏦᎥᏁᎠ Ꮎf sᏆᎽᏞᎬ Ꭵs Guno? ᏟᎾmᏢᎪᏒᎬᎠ ᏆᎾ Guno, hᎾᎳ Ꭵs ᎥᏆ's sᎥsᏆᎬᏒ bᏒᎪᏁᎠ, L’eau, ᎠᎥffᎬᏒᎬᏁᏆ?
For this season 2019, I like to bring some cute and lively feelings on Guno clothing via adding some more colorful pieces. L’eau will stick to its original color palette which is a more vintage style using tone-downed colors. Guno and L’eau both aim for a simple and comfortable style but Guno is lighter and more colorful while L’eau is based on a natural and earthy feelings.